Leveraging J&J’s consumer business to tackle tuberculosis in Indonesia

Johnson & Johnson Design  |  Jakarta, Indonesia  |  2016


Project and partner management, content development



Our partners in Indonesia were interested in leveraging their consumer business to create public health impact. They sought sustained outcomes and wanted to discover new partnerships in health. Our goal was to lead them through a design thinking process and challenge them to identify new ways to address public health while integrating health promotion into their core business.



We developed an ’action-learning’ program for the business that focused on addressing one of the leading causes of death in the country, Tuberculosis (TB).


  • Design thinking training: We trained employees in human-centered design methods and shepherded them through a process of insights generation, ideation and prototyping to identify opportunities for intervention.

  • Immersions: We encouraged employees to build empathy for people living with TB through empathy tools (journey maps, systems maps), expert interviews, and by speaking with TB patients, in-home.

Insights to Action

We developed J&J’s first health promotion strategy for Indonesia. We identified strategic areas in which the consumer business could have the greatest public health impact, and recommended specific interventions in each area to pursue.


One year after the program ended, the Indonesian team piloted two of the interventions proposed in our strategy including an employee health promotion campaign and a partnership program with a local business to deliver TB education.