© 2019 Andrea Yip

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I'm passionate about designing human-centered experiences that advance health and humanity

I have created product and service experiences with and for diverse stakeholders, from youth to corporate executives. I recently consulted with Virgin Galactic, was previously leading cross-functional global design initiatives at J&J NYC, and have launched my own products and projects, including a Period Coloring Book. I care deeply about sexual health promotion and in my down time enjoy trail running and a good sci-fi novel.

Work experience

Andrea Yip

2012 - present

Toronto, CAN

Independent Consultant

​Virgin Galactic · YMCA · ToonBoom

  • Experience design strategist for a diversity of clients, supporting them with insights generation, service design, solutions development and visual design

  • Developed the service experience for Virgin Galactic’s first commercial astronauts traveling to space

Period Coloring Book

2016 - 2017

New York City, USA


Crowdfunding · Illustration · Health advocacy

  • Created and crowdfunded the Period Coloring Book, a book about the experience of menstruation for different types of people and bodies who menstruate

  • Gained press coverage in Teen Vogue, the Huffington Post, and the book, ‘Periods Gone Public’ by Jennifer Weiss-Wolf

  • Invited to the 2017 Aspen Ideas Festival as a Spotlight Health Scholar

  • The book is being used in sexual health programs in Canada

Johnson & Johnson Design

Pharma · Consumer · Medical Device

  • Led cross-sector global design initiatives, managing business partners, designers and vendors

  • Facilitated design thinking programs and training

  • Project work ranged from envisioning future product pipelines to  exploring the potential for a new medical device

Manager, Insights & Experience Strategy

New York City, USA

2014 - 2017

OCAD U & Ryerson University

Service design · Health promotion

  • Led the design and implementation of campus health and wellness solutions, from developing policy (e.g., student crisis protocol) to hosting mental health events on campus

  • Initiated and published on the first post-secondary mental health service mapping project in Canada focused on improving the student care experience on campus

Coordinator, Mental Health Initiatives

Toronto, CAN

2016 - 2017

Healthy Reads

2016 - 2017

San Francisco, USA


Digital Health · Online Community · Startup

  • Created HealthyReads, the second largest online community for public health practitioners to share and rank health news

  • Gathered user insights, built prototypes, grew momentum, and launched an MVP with support from the Canadian Technology Accelerator

University of Toronto

Co-creation · Digital Health · Qualitative Research

  • Facilitated research interviews with design leaders to explore the intersection of design and health

  • Hosted a participatory design charrette with youth resulting in the creation of digital mental health tools

  • Led digital strategy and design of Youth4Health.com, a health research platform, and NavigateThis.org, health tools co-created with young newcomers

  • Led a 10-week provincial Photovoice consultation on youth access and use of tobacco and contraband

Research and Co-creation Lead

Toronto, CAN

2010 - 2012

Get in touch

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Reach me at andrealyip (at) gmail (dot) com