I'm passionate about designing human-centered experiences that advance health and humanity

I design human-centered product and service experiences in the public and private health sectors. I previously led cross-functional global design initiatives at Johnson & Johnson NYC, consulted with Virgin Galactic on the commercial astronaut experience, and have launched my own products and projects, including a Period Coloring Book. I love to co-create experiences with and for diverse stakeholders, from youth to corporate executives. Today I run Luna Design and Innovation, a startup that helps biotech and pharma companies plan missions to space. I care deeply about sexual health promotion and in my down time enjoy trail running and a good sci-fi novel.


Work experience

Luna Design and Innovation

2019 - present

Toronto, CAN

CEO, Founder

Luna Design and Innovation Inc. helps biotechnology companies plan missions to space. Our goal is to advance health for humanity by accelerating scientific discovery in space-based environments. Luna is the global biotech Channel Partner for Blue Origin.

Andrea Yip

2012 - present

Toronto, CAN

Independent Consultant

​Virgin Galactic · YMCA · ToonBoom

  • Experience design strategist for a diversity of clients, supporting them with insights generation, service design, solutions development and visual design

  • Developed the service experience for Virgin Galactic’s first commercial astronauts traveling to space

Period Coloring Book

2016 - 2017

New York City, USA


Crowdfunding · Illustration · Health advocacy

  • Created and crowdfunded the Period Coloring Book, a book about the experience of menstruation for different types of people and bodies who menstruate

  • Gained press coverage in Teen Vogue, the Huffington Post, and the book, ‘Periods Gone Public’ by Jennifer Weiss-Wolf

  • Invited to the 2017 Aspen Ideas Festival as a Spotlight Health Scholar

  • The book is being used in sexual health programs in Canada

Johnson & Johnson Design

Pharma · Consumer · Medical Device

  • Led cross-sector global design initiatives, managing business partners, designers and vendors

  • Facilitated design thinking programs and training

  • Project work ranged from envisioning future product pipelines to  exploring the potential for a new medical device

Manager, Insights & Experience Strategy

New York City, USA

2014 - 2017

OCAD U & Ryerson University

Service design · Health promotion

  • Led the design and implementation of campus health and wellness solutions, from developing policy (e.g., student crisis protocol) to hosting mental health events on campus

  • Initiated and published on the first post-secondary mental health service mapping project in Canada focused on improving the student care experience on campus

Coordinator, Mental Health Initiatives

Toronto, CAN

2016 - 2017

Healthy Reads

2016 - 2017

San Francisco, USA


Digital Health · Online Community · Startup

  • Created HealthyReads, the second largest online community for public health practitioners to share and rank health news

  • Gathered user insights, built prototypes, grew momentum, and launched an MVP with support from the Canadian Technology Accelerator

University of Toronto

Co-creation · Digital Health · Qualitative Research

  • Facilitated research interviews with design leaders to explore the intersection of design and health

  • Hosted a participatory design charrette with youth resulting in the creation of digital mental health tools

  • Led digital strategy and design of Youth4Health.com, a health research platform, and NavigateThis.org, health tools co-created with young newcomers

  • Led a 10-week provincial Photovoice consultation on youth access and use of tobacco and contraband

Research and Co-creation Lead

Toronto, CAN

2010 - 2012

Get in touch

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Reach me at andrealyip (at) gmail (dot) com